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WSB News: How the tax office keeps an eye on influencers
You are an influencer and thousands follow you on social media? Then congratulations. Your reach is worth cash!
However, if your cash register is ringing, the tax authorities also want a share.
So perhaps an undercover professional from the tax investigation is already following you?
The tax authorities in North Rhine-Westphalia are currently evaluating a data package from several social media platforms with 6,000 data records, which should indicate untaxed profits from advertising, subscriptions and the like.
And the Hamburg tax authorities are targeting influencers through special industry audits. The investigators used special methods to trace advertising partnerships and income.
As many influencers evade German tax liability by deregistering abroad (e.g. to Dubai), the investigators create complete movement profiles based on social media activities. This enables them to prove a domestic tax liability later on.
After all: NRW can not only control, but also support!
To be fair, it should be mentioned that the tax offices not only collect, but also help. NRW has created a special information page for influencers and creators. At finanzamt.nrw.de/influencer you will find step-by-step information on what to expect in terms of tax - from income tax to VAT, from sponsorship to merchandise. With videos, examples and deadlines.
... or simply search YouTube for movies with Fin ...
👉 Don't want to worry about your tax affairs? At WSB, we provide you with legally compliant content for your tax return. Get in touch with us:
www.wsb-berater.com/leistungen
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