The Thuringian tax authorities have set up a task force on the taxation of influencers. The aim is to systematically record income from social media activities and ensure appropriate taxation. Today, 516 full-time influencers are already registered for tax purposes in Thuringia. The task force has high hopes, particularly in the case of part-time social media actors, as the number of unreported cases is apparently high.
The tax authorities have therefore recognized that there is considerable potential in the social media sector to generate tax revenue previously withheld from the state. To this end, more than 100,000 data records from platforms such as YouTube, OnlyFans and Twitch are being analyzed in Thuringia alone.
The Ministry of Finance of North Rhine-Westphalia (NRW) is also already setting up a working group for this purpose. It can be assumed that these activities will soon take place nationwide. If extended to the whole of Germany, there is great potential to eliminate „structural taxation deficits“ in the influencer sector.